Challenge

Generate commercial banking awareness and sales leads among small businesses prospects.

Action

Led the team that created a multitouch, multi-channel cadenced communication stream to generate interest in Bank of America business banking solutions. The communication stream consisted of personalized content that encouraged prospects to have a conversation with their local banker.

Results

The campaign successfully generated new small business leads and ran for more than three years.

Tactics

• Business Banking Acquisition
• Business Banking Lead Nurture
• SMB Banker In Branch Collateral
• Marketing Performance Optimization