25+ years experience building CRM and Analytic Growth Engines and running large scale CRM solutions for B2B Clients

Developed targeted communications to business owners based on data driven segmentation schemes. Launched a new business checking product including an automated onboarding communication series. Created and optimized product campaigns acquiring and cross-selling PNC products and services for small businesses and enterprise level prospects. Campaigns generated hundreds of new deposit and credit accounts and millions in new revenue for PNC Business Banking.

Created a multitouch, multi-channel cadenced communication stream to generate interest in Bank of America business banking solutions. The communication stream consisted of personalized content that encouraged prospects to have a conversation with their local banker. The campaign successfully generated new small business leads and ran for more than three years.

Created customized content delivered through a multi-channel awareness and lead generation campaign directly to key realtors across the nation. The program delivers content through digital display advertising, email, webinars, landing pages and special events. More than doubled awareness of USAA mortgage products among targeted realtors.

Developed a multichannel strategy designed to convince small businesses of the many benefits of T-Mobile over AT&T, Verizon and Sprint. The strategy was designed to optimize the customer journey from the top to the bottom of the funnel and deliver highly relevant messaging to the most valuable prospect sub-segments. T-Mobile’s @Work B2B product grew from less than 5% to more than 20%.

Created personalized and customized content to support field sales representatives, dealers and influencers. Distributed content through marketing communications, eLearning modules, dealer/influencer collateral, web site and landing pages. Launched new products and incentives to growers using personalized communications. 

Created a buyer segmentation based on industry and "buying role" that drove customized communications and targeted specific industries with specific messaging. Campaigns provided 30% increase in consumable sales over control.

Analyzed the incremental effectiveness of product rebates and incentives across multiple partner levels. Created new partner incentive structure based on incremental sales effectiveness saving millions of dollars in partner pay outs that were ineffective at generating incremental sales.

Created a prospect shipper segmentation that drove customized communications and targeted shippers likely to increase shipping volume or become new customers of American Airline Cargo. Increased sales through segmentation and industry specific messaging.

Analyzed the incremental effectiveness of product rebates and incentives across multiple partner levels. Created new partner incentive structure based on incremental sales effectiveness saving millions of dollars in partner pay outs that were ineffective at generating incremental sales.

Created a small business segmentation based on industry and revenue that drove customized digital communications and targeted specific industries with specific messaging. Successfully migrated to digital catalogs that drove increased sales through industry specific messaging and offers.

Analyzed the incremental effectiveness of product rebates and incentives across multiple partner levels. Created new partner incentive structure based on incremental sales effectiveness. saving Microsoft millions of dollars in partner pay outs that were ineffective at generating incremental sales.