Challenge

Increase sales of BASF products among US and Canadian growers

Action

Created personalized and customized content to support field sales representatives, dealers and influencers. Distributed content through marketing communications, eLearning modules, dealer/influencer collateral, web site and landing pages. Launched new products and incentives to growers using personalized communications.

Results

Converted five independent web sites from across five separate BASF lines of business into one consistent brand look and feel and optimized content and updating.

Successful new product launches using lead up communications, eLearning and incentives to drive sales from the grower through dealers.

Tactics

• New product launches
• Educational content development and distribution for continuing education
• Drove BASF product sales and new grower acquisition
• Lead generation for field sales representatives
• Influencer communications and content
• Marketing performance optimization