Challenge

Increase sales of Lightpath telecommunication solution for businesses in the Tristate area.

Action

Created a small business segmentation based on industry and revenue that drove customized communications to prospects.

Results

Used predictive modeling, segmentation, DRTV, radio, print and customized landing pages to drive record breaking leads and sales.

Tactics

• B2B lead acquisition for internal sales force
• Salesforce lead qualification and prioritization
• Predictive Modeling
• Physical Site Propensity Modeling