Challenge

Drive sales of PNC business banking products and services.

Action

Led the team that developed personalized communications to business owners and key stakeholders based on data driven segmentation schemes. We launched a new business checking product including an onboarding communication series. Created and optimized product acquisition campaigns acquiring and cross-selling PNC products and services for small businesses and enterprise level prospects. 

Results

Created business marketing best practices and pioneered marketing automation at PNC Bank. Campaigns generated hundreds of new deposit and credit accounts and millions in new revenue for PNC Business Banking.

Tactics

• Business Checking Acquisition
• Business Checking Onboarding
• Mortgage Joint Venture Servicing
• Commercial Lending Acquisition
• Treasury Services Acquisition
• 401K Servicing Acquisition