Challenge

Build awareness of USAA mortgage products among realtors.

Action

Created customized content delivered through a multi-channel awareness campaign directly to key realtors across the nation. The program delivers content through digital display advertising, email, webinars, landing pages and special events.

Results

More than doubled awareness of USAA mortgage products among targeted realtors.

Tactics

• Multi-Channel Communication Strategy
• Database Development
• Email Deployment
• Content Development
• Event Management
• Lead Generation