Challenge

Continually improve marketing efficacy of credit card acquisition, retention and utilization.

Actions

Developed hundreds of credit card acquisition direct mail creative for continual testing. Created reward utilization strategies to reduce reward liability.

Results

Capital One is the world's largest credit card marketer. We worked with Capital One for over 17 years. You don't work with the world's largest credit card marketer unless you consistently deliver winning campaigns.

Tactics

• Credit Card Acquisition (consumer and small business)
• Credit card transparency strategy development
• Rewards utilization strategy development