Publicis USAA Lion Company

• Led the "lift and shift" of all USAA CRM activities to Publicis Lion Company.
• Generated hundreds of millions of dollars in revenue for Publicis Group over a 7-year period, by building a cross-functional interagency team of more than 150 people responsible for bringing best-in-breed capabilities to USAA’s three lines of business.
• As Chief Operating Officer, turned around margin performance, from negative digits to positive double digits within two years (2017-2019), by developing and negotiating contracts to ensure adequate internal cross-agency and client facing governance processes were used to meet Publicis targets and client objectives.
• As Director of Client Engagement, curated, built, and led a Publicis Power of One team, that spanned across all agencies, to ensure the connectedness and collaboration necessary to deliver integrated marketing campaigns USAA Bank.